Effective Date: 10 October 2021

Thank you for visiting our website! At My Smile Dental Care, we prioritize the privacy of our visitors. This Privacy Policy outlines the types of information we collect, how we use and protect that information, and your rights regarding your personal data.

By using our website, you consent to the practices described in this Privacy Policy. We may update this policy from time to time, so we encourage you to review it regularly. If you have any questions or concerns about our privacy practices, please contact us at marketing@smiledentalcare.co.uk

Information We Collect
When you visit our website, we may collect the following types of information:
1.1 Personal Information: We may collect personal information such as your name, email address, phone number, and any other information you provide to us voluntarily through contact forms or when making appointments.

1.2 Log Data: Our servers automatically record certain information about your visit, such as your IP address, browser type, referring/exit pages, and the date and time of your visit. This information is used for website analytics and to administer the website effectively.

1.3 Cookies and Similar Technologies: We may use cookies, web beacons, and other similar technologies to enhance your experience on our website. Cookies are small files that are stored on your device, and they help us remember certain information about your preferences and activities. You can control the use of cookies through your browser settings.

Use of Information
We may use the collected information for the following purposes:
2.1 To provide and maintain our services, including appointment scheduling and communication with you.

2.2 To personalize your experience and improve our website's functionality.

2.3 To respond to inquiries, requests, and feedback from you.

2.4 To send you promotional and marketing communications, if you have opted to receive them. You can opt out of these communications at any time.

2.5 To detect, prevent, and address technical issues and security vulnerabilities.

Data Sharing and Disclosure
We respect your privacy and will not share or disclose your personal information except in the following circumstances:
3.1 Service Providers: We may engage trusted third-party service providers to assist us in delivering our services. These providers are obligated to protect your information and are prohibited from using it for any other purpose.

3.2 Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.3 Consent: We may share your information with your consent or at your direction.

Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When no longer required, we will securely delete or anonymize your information.

Security
We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to protect your data, we cannot guarantee its absolute security.

Links to Third-Party Websites
Our website may contain links to third-party websites that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of these third-party websites. We encourage you to review the privacy policies of any such websites you visit.

Your Rights
You have certain rights regarding your personal information:

7.1 Access and Rectification: You have the right to access and correct any inaccuracies in your personal information held by us.

7.2 Erasure: You can request the deletion of your personal information, subject to legal requirements and our legitimate interests.

7.3 Marketing Communications: You can opt out of receiving marketing communications from us at any time by following the instructions provided in the communication or contacting us directly.

Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected personal information from a child under the age of 13 without parental consent, we will take steps to delete that information.

Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at marketing@smiledentalcare.co.uk

Thank you for taking the time to read our Privacy Policy.